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analyzing corporate discourse in globalized markets the case of fiat

Analyzing corporate discourse in globalized markets: the case of FIAT analyzing corporate discourse in globalized markets the case of fiat

Analyzing corporate...

Analyzing corporate discourse in globalized markets: the case of FIAT

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Laurent Jacque L. International Corporate Finance. Value Creation with Currency Derivatives in Global Capital Markets analyzing corporate discourse in globalized markets the case of fiat

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Corporate Governance in India analyzing corporate discourse in globalized markets the case of fiat

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Corporate Governance in Danish private limited companies analyzing corporate discourse in globalized markets the case of fiat

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The exploitation of persuasive devices in the USA political campaign analyzing corporate discourse in globalized markets the case of fiat

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Corporate Debt Market in the United States : Lesson for Bangladesh analyzing corporate discourse in globalized markets the case of fiat

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Enforcement of Corporate and Securities Law analyzing corporate discourse in globalized markets the case of fiat

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Dividend Policy and Corporate Governance In Emerging Markets analyzing corporate discourse in globalized markets the case of fiat

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The determinants of capital structure analyzing corporate discourse in globalized markets the case of fiat

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Innovative Approaches to Determine Corporate Value Creation analyzing corporate discourse in globalized markets the case of fiat

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Innovative Approaches to Determine Corporate Value Creation

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Corporate Social Responsibility Discourse in the Mining Sector analyzing corporate discourse in globalized markets the case of fiat

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Corporate Governance In An Emerging Market analyzing corporate discourse in globalized markets the case of fiat

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Corporate Governance In An Emerging Market

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Neoliberal Ideology and the Discourse of Public Higher Education analyzing corporate discourse in globalized markets the case of fiat

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Corporate Restructuring Through Demerger in India analyzing corporate discourse in globalized markets the case of fiat

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This book exemplifies innovative approaches of corporate value creation on the basis of Michael Porter's Shared Value concept and Jed Emerson's Blended Value theory. First, the Shareholder Value strategy is described as the mainstream approach of today's business in order to compare solely profit oriented business strategies with innovative value creation approaches. The second part of the book explores Porter's three distinct ways of Shared Value creation, re-conceiving products and markets, redefining productivity in the value chain and enabling cluster development. His theory is examined whether it is applicable in real world application. This is done by analyzing Nestle's operational strategy in the marketing of nutritious products in Latin America from the perspective of the three methods of Shared Value creation. In the third part of the book Emerson's Blended Value approach is brought in. His 'Blended Value Proposition' pursues a similar idea as Porter, except it focuses on the impact of financial markets on sustainable growth, rather than actual business activities themselves. Emerson's argumentation about the impact of microfinance and investments in social enterprises on sustainable profit generation is illustrated in more detail by using the example of Calvert Foundation as a sustainable investment fund. The book closes with a critical appraisal of both approaches.