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Klaus schöfer word of mouth influences on the choice of recommendation sources
Фото - Klaus Schöfer Word-of-Mouth. Influences on the choice of Recommendation Sources klaus schöfer word of mouth influences on the choice of recommendation sources

Klaus Schöfer Word-o...

Inhaltsangabe:Abstract: The idea of understanding consumer behaviour a...

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Фото - Isabel Angerer Antecedents of word-of-mouth as a component of brand loyalty towards luxury fashion brands and its moderating factors klaus schöfer word of mouth influences on the choice of recommendation sources

Isabel Angerer Antec...

Master's Thesis from the year 2016 in the subject Business economi...

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Фото - Jennifer Bettinger Word-of-Mouth Marketing on Social Media. Influence on Buying Decisions, Evolution and Recommendations for Companies klaus schöfer word of mouth influences on the choice of recommendation sources

Jennifer Bettinger W...

Marketing has changed. Imagine yourself standing in a shoe store looki...

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Фото - The Wanted The Wanted. Word Of Mouth klaus schöfer word of mouth influences on the choice of recommendation sources

The Wanted The Wante...

The Wanted The Wanted. Word Of Mouth

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Фото - John Moore The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing klaus schöfer word of mouth influences on the choice of recommendation sources

John Moore The Passi...

No passion, no conversation. No conversation, no word of mouth. No wor...

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Фото - Stefanie Gattermann The Influence of Culinary Satisfaction on Customer Loyalty klaus schöfer word of mouth influences on the choice of recommendation sources

Stefanie Gattermann...

The constant growth of the cruise industry requires shifting the focus...

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Фото - Pj Edmund Sr Be Positive. Keep a Word of Faith in Your Mouth klaus schöfer word of mouth influences on the choice of recommendation sources

Pj Edmund Sr Be Posi...

Книга "Be Positive. Keep a Word of Faith in Your Mouth".

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Фото - Robbin Phillips Brains on Fire. Igniting Powerful, Sustainable, Word of Mouth Movements klaus schöfer word of mouth influences on the choice of recommendation sources

Robbin Phillips Brai...

Develop and harness a powerful, sustainable word-of-mouth movement How...

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Фото - Gianluca Valerio Word of Mouth Traceability in Facebook klaus schöfer word of mouth influences on the choice of recommendation sources

Gianluca Valerio Wor...

What if you could trace Word-of-Mouth about your company in Facebook?...

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Фото - Sketch Landscape klaus schöfer word of mouth influences on the choice of recommendation sources

Sketch Landscape

Focusing on the design process, "Sketch Landscape" explores the source...

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Фото - Emerald Group Publishing Limited New Perspectives in Marketing by Word-of-Mouth klaus schöfer word of mouth influences on the choice of recommendation sources

Emerald Group Publis...

New Perspectives on Marketing by Word-of-Mouth is a collection of key...

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Фото - Chris Huebner Off the wall. A content analysis of eWOM (Word-of-mouth) on Vans. Facebook community klaus schöfer word of mouth influences on the choice of recommendation sources

Chris Huebner Off th...

Master's Thesis from the year 2014 in the subject Communications -...

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Фото - Skywriting By Word of Mouth klaus schöfer word of mouth influences on the choice of recommendation sources

Skywriting By Word o...

John Lennon wrote the material collected in Skywriting by Word of Mout...

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Фото - Klaus Schöfer Customer Evaluations of Service Failure and Recovery Encounters klaus schöfer word of mouth influences on the choice of recommendation sources

Klaus Schöfer Custom...

Doctoral Thesis / Dissertation from the year 2002 in the subject Busin...

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Фото - Arthur Walkington Pink The Seven Sayings of the Saviour on the Cross klaus schöfer word of mouth influences on the choice of recommendation sources

Arthur Walkington Pi...

An Unabridged Edition with all footnotes, and an introduction by the a...

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Фото - Natalie T. Wood, Caroline K. Muñoz #Share. How to Mobilize Social Word of Mouth (sWOM) klaus schöfer word of mouth influences on the choice of recommendation sources

Natalie T. Wood, Car...

Each day, millions of consumers venture online to search and exchange...

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Дополнительная информация:

Inhaltsangabe:Abstract: The idea of understanding consumer behaviour as a sequential decision-making process is one that is common in marketing. The decision-making process itself is presented as a logical flow of activities, working from problem recognition to purchase to post-purchase evaluation. This decision-making process is affected by a number of other more complex influences. Some of these influences relate to the wider environment in which the decision is being made while others relate to the individual who makes the decision. In this context, „.. [o]ne of the most widely accepted notions in consumer behavior is that word-of-mouth communication (hereafter WOM) plays an important role in shaping consumers' attitudes and behaviors.“ More specifically, WOM communications between consumers are a topic of interest in both the pre-purchase and post-purchase decision-making literature. Research into the diffusion of innovations has focused on modelling the role of WOM in product adoption at various stages of the diffusion process. WOM has also been studied as a mechanism through which consumers convey both informational and normative influences in the product evaluation. Finally, WOM has been identified as an important post-purchase complaining option. Although WOM plays an important role in consumer pre-purchase and post-purchase decision-making, research into this phenomenon has been fragmented. Importantly, relatively little attention has been directed at understandi...